October 3, 2017

Wittra is many things.

It’s forward-thinking, with a product that represents a quantum leap in location technology. It’s innovative, refusing to accept technical limitations as boundaries, and constantly pushing past them. And it’s award-winning, having added the Red Herring European Award, Red Herring North America Award, and the Geo IoT Award for Location Intelligence to its impressive list of plaudits over the past 12 months alone.

But is it for you?

To assess whether Wittra and its unique location technology are the right fit for you and your business, ask yourself the following questions:

  • Within the Internet of Things (IoT), are the products you need to connect with moving (as opposed to fixed)?
  • If yes, are the products moving in the indoor space alone?
  • If yes, are they moving either in an area greater than 500m2, or within a closed space of less than 500m2?
  • Are the products moving in both the indoor and outdoor space?
  • Are the products moving in the outdoor space alone?
  • If yes, does the rechargeable battery need to last longer than a week?
  • If yes, does the tracking need to be accurate to a distance of within 50m?

If you answered 'Yes' to one or more of these questions, then Wittra is most definitely for you. 


Now that we’ve established that Wittra is worth looking into, it’s time to find out why.

First, let’s look at the spheres within which Wittra is designed to operate. Traditional systems like GPS have significant value when operated within the outdoor sphere, however in indoor areas, where optimal line of sight is lacking, they’ve proven to be less useful. In the same way, while GPS can function within the indoor sphere, its suboptimal accuracy and range make it an ineffective choice. Enter Wittra, with innovative sub-GHz narrowband technology, accurate time-of-flight distance measurement and efficient power management, all combined to offer a solution that’s not only unique, but hugely successful as well.

By utilizing specific ISM frequencies together with patented positioning techniques, Wittra can track items kilometers from a base station with outstanding accuracy, while minimizing power consumption at the same time. In this way, Wittra’s merging of the indoor and the outdoor into one fully functional system has overcome the previously existing limitations of location technology, creating a completely new solution – one that finally takes into consideration the intersecting of the indoor and outdoor spheres in the context of the Internet of Moving Things.

Long-range positioning and pinpoint accuracy aside, Wittra’s technology is notable for yet another feature – its extraordinarily low power consumption, an industry first. By making use of Smart Power Management, Wittra’s rechargeable battery is able to last for up to 12 months or more depending on usage levels, and all on a single charge. All of which proves that when it was said a combination of range, accuracy and minimal power consumption was impossible in location technology, Wittra was right not to listen.

So how will Wittra’s unique positioning solution benefit you? By being versatile enough to integrate with your systems, in any way needed. By being fully available for licensing and purchase, allowing you to take your own product to market quickly and lower your investment risk accordingly. By giving you access to patented solutions in order to accelerate your service delivery. And by helping you to boost your customer value proposition through virtually limitless applications.

With so many advantages to partnering with Wittra, the question isn’t should you be collaborating with us, but rather, how soon do you want to start?

For more on identifying the ideal Wittra solution for your business, contact us here!